How to Create Winning Blog Calendars
7:17 PM
After the workshop, participants should be able to:
- Know the different elements or parts of a blog calendar
- Understand persona targeting
- Come up with blog topics
- Create a monthly blog calendar
What you will learn:
Morning Session /
9am-12pm
1. What is a Blog Calendar
- Parts of a monthly blog calendar
- Content Categories & Types
- Free tools on setting up a blog schedule
- FREEBIE: Blog Calendar Template
2. How to identify your Audience
- Study the clients industry
- Targeting Personas
- Identifying funnels and goals
- The brand tone or voice
3. How to generate blog Topics
- Coming up with Content Tips
- Keyword Research Suggestions
- Free blog topic generators
- Tips and Tools in Creating Headlines
Afternoon Session |
1pm-4pm
4) Additional Blog Tips
- Gather Company's Content Assets
- Understanding branding guidelines
- Suggest Outreach Strategy
5) Review/Summary: Step-by-Steps of Creating a
Blog Calendar
- Set the Month's Content Theme
- Identify the target Personas/Audience
- List down target funnel or goal for each persona
- Set Keywords to use
- List Blog topics - organize based on types and categories
- Come up with outreach strategy ideas
- Schedule Publish dates, due dates, Assigned Writers
- Review and Edit as Needed
6) Workshop Activity
- Each participant receives his/her own blog calendar template to fill in
- Using the lessons discussed, create a 4-week blog calendar for a given website/brand
- Use resources/tools on the web for research
- A laptop
- Pen and Paper
- Mobile Data
For more details, where you can register and buy tickets, feel free to visit their website: http://bit.ly/2hnyc9k
1 comments
Thanks for spreading the word, Mommy! :)
ReplyDelete